Shuaa Magazine
Rebranding
Shuaa is a legacy Urdu women's digest with decades of cultural history behind it.
Experimental Typography
Posters
A personal collection of posters using type as the primary visual element.
The Middle Feast
Pop-up Brand Identity
The Middle Feast is a pop-up at Fred the restaurant, rooted in centuries of tradition, bringing the soul of Levantine cooking to life.
Beat Nicotine Pouches
Branding & Packaging
Beat is a nicotine pouches brand, built around the line "a beat that plays."
Koh Phred
Pop-up Brand Identity
Koh Phred is a Thai food pop-up at Fred the restaurant, a celebration of Thailand's bold, vibrant flavours.